There was a Social Media World Forum exhibition and workshops in London on the 15-16 of March. We visited this on a Monday Morning with Pati, my German classmate and a very good friend. Both of us are very much into this new way of communication. There, we heard a lot about engagement, one to one communication, about customers’ feedback on the net – but to be honest not much of that we haven’t read about previously. Out of the 6 presentations just one or two provided us with some new information.
We all know how important listening is today. Richard Bentley’s our Services Marketing tutor is so right when complaining about most companies who don’t care about their customers but the profit only. And especially in this world of Web 2.0 customer service, listening is getting more important then ever before.
The other day I met Steve Sponder, the Five by Five’s Chief Digital Officer, to discuss my dissertation topic. That man is a genius! He has such knowledge about the latest technologies, referring to many up-to-date studies and researches. With his help I managed to find the perfect topic to my dissertation combining my two interests: cultures and social media communication. More on this is coming up soon :)
Imadom a kozossegi mediat!!
Par hete volt egy Social Media Wolrd Forum nevu kiallitas eloadasokkal Londonban. El is mentunk Patricia osztalytarsammal, mivel mindenketten nagyon benne vagyunk a temaban. Egy csomot dumaltak az egy az egyhez kommunikaciorol, meg a vevoszolgalatrol, de valojaban nem hallottunk sok olyat, amirol elotte ne olvastunk volna. A 6 prezentatciobol ha 1 vagy 2 ert valamit.
Mind tudjuk, hogy milyan fontos szerepe van a fogyasztokra valo figyelesnek manapsag. Richard Bentley, a szolgaltatas marketing tanarunk mindig lehord minden ceget, es igaza is van. Manapsag a cegek nagy resze sokkal kevessbe torodik a fogyasztoival mint a profittal. Es a mai Web 2.0-es vilagban a vevoszolgalat, a vevokre valo odafigyeles meg fontosabb mint barmikor azelott.
A minap leultunk egy kavera Steve Sponderrel, a Five by Five Digitalis vezetojevel, hogy elbeszelgessunk a szakdolgozatomrol. Hihetetlen tudasa van ennek az embernek. Ez alatt a beszelgetes alatt rengeteget talnultam tole. Es vegre megvan a temam is! A kombinacioja a ket teruletnek, ami nagyon erdekel: kulturak es a kozossegi media. Hamarosan errol bovebben is.
